ThinkShop
Think forward to innovation
ThinkShop helps Boca Burger define a new brand vision.
Facing stiff competition, Boca Burger, a leader in the vegetarian category, asked ThinkShop to help create a distinctive vision to take the brand forward.
We dove deep into this fast growing category, first identifying trends and developing an understanding of the future consumer. We explored the Boca brand, creating ways to leverage its strengths, and bring forth its vibrant personality. The team’s ‘aha moment’ came when we discovered Boca’s sweet spot, the place where the brand’s equity meets the future consumer.
- A home run vision embraced by management
- A clear plan to direct future product development and marketing communications for the brand for the next five years
ThinkShop works with Old Navy to create exciting, brand-building in-store events.
Old Navy engaged ThinkShop to help create back-to-school events to drive traffic and bring excitement to the stores nationwide.
Grounded in Old Navy’s equity, relevant trends and consumer thinking, a diverse team applied their imaginations and ThinkShop’s proven creative thinking process to the challenge. We thought like teenagers, competitors and potential partners. And in the end, we crafted a range of buzz-generating and brand-building ideas.
- Three multi-day event ideas that leverage Old Navy’s equity and bring energy to the stores.
ThinkShop helps Purina reinvigorate the pet food category.
Purina, the global leader in pet food, engaged ThinkShop’s full innovation process to bring news and fresh ideas to the crowded puppy and kitten food categories.
We began with Opportunity ID sessions with vets and pet owners to gain first-hand insights and uncover gaps in the marketplace. These opportunity areas fueled our ProductShop session where a diverse team brainstormed to generate new-to-the-world ideas. ThinkShop’s team drafted and illustrated the best concepts in preparation for quantitative testing.
- A full pipeline of new puppy and kitten food concepts, many of which exceed internal benchmarks for success.
ThinkShop helps Orbitz attract customers with unique and exclusive travel services.
Orbitz came to ThinkShop to imagine new ways to set themselves apart in the competitive on-line travel services category.
ThinkShop’s multi-phase engagement with Orbitz began with Opportunity ID sessions where we gathered groups of business and leisure travelers to talk about their travel needs and experiences. We took these insights to ProductShop where the Orbitz team and ThinkShop’s expert participants collaborated to create compelling new service ideas.
After ProductShop, ThinkShop crafted concepts for the top ideas. The winning concepts emerged after a series of Concept Enhancer sessions where travelers provided feedback.
- A new OrbitzTLC service program that offers extra travel care at no extra cost. It includes a suite of services for business and leisure travelers.
- A pipeline of unique hotel care ideas.
ThinkShop helps GE identify emerging needs and business building opportunities.
The Advanced Materials Group at GE engaged ThinkShop to help them define core programs, projects and technologies to pursue for the next ten years.
We brought together a team of 40 GE scientists and inventors, and ThinkShop’s trend and technology experts. Using a scenario planning process, we envisioned the households, communities, markets and organizations of the future. These future scenarios revealed unmet consumer needs and technology gaps. The team collaborated to create bold initiatives that meet emerging needs and position GE as a global technology leader.
- Business building initiatives, from alternative energy solutions to medical advancements to unique power storage ideas.
- An energized team ready to collaborate to take the new ideas from inception to application.
ThinkShop helps Lubriderm develop new facial care products.
Lubriderm came to ThinkShop to find a way to bring the brand’s strong equity in body care to facial care.
To succeed in a hyper-competitive market, Lubriderm needed fresh, original ideas. We began the innovation process by asking women to describe the category, brands and their facial care rituals. In ProductShop, the Lubriderm team joined forces with ThinkShop’s trend, fashion and beauty care experts to create products that bring Lubriderm’s brand heritage and unique benefits to a new category.
- A range of new Lubriderm products that meet real needs and leverage Lubriderm’s equity in the facial care category.
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