Xcel Energy challenged ThinkShop to help them uncover new product and service ideas that leverage their core competencies and build customer loyalty among current residential and small business customers. ThinkShop led a cross-functional team through a one and a half day creative session that resulted in 15 actionable ideas and numerous other ideas to fill the new product pipeline. "Thanks to ThinkShop’s unique approach to ideation, we were able to generate more than 170 ideas for new products and services. Just when we thought were tapped out, ThinkShop provided creative exercises and inspiring words that kept us heading in the right direction. Thanks ThinkShop, for a session that was fun, high energy and productive." Melissa Wood Mass Marketing Manager, Xcel Energy