ThinkShop worked with a division of Tropicana to create a compelling vision and strategies to propel them into a leadership position by the year 2005. A team of division leaders and industry experts, including a food futurist, packaging expert and lifestyle trends expert, assembled at a beach resort for an innovation session. After brainstorming on trends for the year 2025 and staging a beauty pageant for competitive products, the team agreed to the core strategic pillars to drive the business. "ThinkShop facilitated a two-day meeting that provided the foundation for a ten year strategy for our division. The results were superb, with a consensus on all basic tenets of the plan. In short, the development, execution and results of the meeting were greatly enhanced by the efforts of ThinkShop." Bob Johnson, Director, Marketing, Tropicana