Quaker Oats came to ThinkShop to create the next wave of innovative cereal products. We assembled a team of terrific outside experts including a food trends expert, functional designer and human factors researcher and blended their fresh ideas with the category and consumer expertise of the Quaker team. The group scoured store shelves in search of interesting insights from other categories. We watched consumers eat breakfast and examined our own early morning eating behaviors. We looked at the worlds of magic, sports and mythology and made clay models of unique cereal forms and packages. The session resulted in 20 breakthrough concepts grounded in distinct consumer benefits. "ThinkShop recently facilitated a two day new products ideation session for our group. We had previously held several ideation sessions against the same strategy, and I had some doubts that we would be able to come up with a quantity of truly new ideas. ThinkShop really took the time upfront to understand the issues and challenges we faced. At the session, the infusion of the very creative and dynamic outside experts helped rekindle the creativity within our team. As a result, we actually exceeded our goal and are thrilled with the potential of the ideas we took away." Margaret Steele Director RTE Cereals, The Quaker Oats Company