S.C. Johnson and ThinkShop worked together to bring fresh thinking to the candle category. We planned a creative session to generate new product, marketing, merchandising and packaging ideas for the Glade Candles brand. We hired a fragrance industry entrepreneur, a retail trends expert and a branding specialist to bring new perspectives to the Glade brand team, mental excursions sparked the team’s creative juices and the session resulted in innovative and actionable ideas to take the brand into the future. "What I appreciate most about ThinkShop is their ability to do an excellent job of managing both process and content. Most would agree that a facilitator’s job is to keep a session on task and deliver the agreed outcomes. Going above and beyond in my book is being accountable for the content and contributing great ideas. The ideas from the session that we’ve shared with consumers have been enthusiastically supported." Cathy Dowdell Senior Research Services Manager, S.C. Johnson