Crown Media successfully introduced the new Hallmark Channel in August of 2001. Prior to the launch, ThinkShop helped an international team create a global brand essence for the channel and outline key strategic elements including key targets, benefits and global creative guidelines. We conducted a series of creative sessions with cross-functional teams from the US, Latin America, UK/Europe and Asia. The work resulted in a compelling brand essence and marketing strategy that served as the foundation for the launch plans. "It's one thing to facilitate a one day meeting or add creative impetus to a work session for a dozen people. ThinkShop worked with 50 of us at Hallmark Channel, for 8 days, in 3 countries, helping us create a brand essence that would encompass not only the United States, but work equally well in 101 countries and 27 languages! ThinkShop helped to orchestrate these sessions with strategic understanding of our business, with creative stimulation, and, just as important, with fun." Chris Moseley Executive Vice President, Worldwide Marketing, Hallmark Channel