Think of a person, fictional or real, that you admire for their creativity. Spend 30 minutes learning everything you can about that person. What are their skills, habits and philosophies? Where are they from, what are their hobbies, who are their friends? What were they like when they were 5, 15 and 50 years old? Write down everything you learn and begin to generate ideas to solve your challenge from their perspective. How can Einstein's theories help you write your novel? How would Walt Disney retool your production line? How can John Lennon help you plan your wedding?