Open any drawer or cabinet and find an object. Write down ten qualities that your object possesses. Staples, for example, bind things, are metal, are difficult to remove, work well with paper, can be used with a gun, is the name of an office supply store, are silver, are small, are ubiquitous and make holes in paper. Imagine how your object can lend insight to your challenge. Can your product be positioned as bringing users together? Is a character in your novel stronger than metal? How can you bind your co-workers together to support your group's next big initiative?